Towards the end of 2009 I came across new that Dove was launching an assault on the men’s grooming market by releasing a range of products that have been formulated especially for men. The range, which is called Dove Men + Care, includes two shower gel variants and five deodorants.
They are adapted from Dove’s existing product range of deodorant, soap and shower gels to incorporate ‘male formulations and fragrances’. It started in Italy and is now available in North America and Europe. Not sure yet when we’ll see it in Malaysia.
