When Guardian Pharmacy came out with their men’s range I knew that men are now a force to be reckoned with in the skin and body care industry. I hesitate to say cosmetic industry because it connotes something feminine like makeup.
But in fact, it is the cosmetics industry taking off in a yet untapped sector of the market. The young 20-30 something males who care about their skin and what they put on it, and who are quite tired of having to share their skincare and body washes with women.
Why do men have to use floral or fruity scented body washes when what they want is a clean masculine scent? So, next time you are at Guardian picking out a new body wash, check these out. You could do worse 
